Running since 2021 · Dublin, Ireland
OYLOS is the command center for OYL — the mushroom coffee company that helped thousands of Irish people feel clearer, more focused, and more energized. Now every part of the operation runs from one place.
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We built OYL to help people feel a real difference — in their energy, focus, and nervous system. OYLOS is the infrastructure that keeps that mission running at scale.James McCormack — CEO, OYL
From a standing start in 2021 to the No.1 mushroom coffee brand in Ireland — with a 4.9 rating, a Great Taste Award, and 10,000+ protocols completed. OYLOS is what comes next.
What OYLOS Runs
Track subscriber counts, churn signals, LTV, and recurring revenue. Know exactly where the business stands daily.
Automated onboarding sequences for the 30-day protocol. Churn detection and win-back triggers. Full customer journey at a glance.
Cost per acquisition, average order value, margin tracking. Black Friday-grade analytics without the Black Friday panic.
Cold emails to new customer segments, PR pitches to wellness editors, partnership outreach — all automated, all on-brand.
LinkedIn posts, Instagram captions, newsletter content — built in James's voice, scheduled and published automatically.
Every verified review, every star rating, every customer quote — automatically categorized, tagged, and turned into social proof content.
The Protocol
Every agent starts with full company context — the business, the market, the founder's voice. No generic prompts.
Engineering agents write and deploy code. Research agents analyze competitors. Growth agents run outreach. All simultaneously.
Every cycle ends with a progress report in the dashboard. James reviews, approves, and the next cycle starts automatically.
Protocols completed
Average customer rating
Mushroom coffee brand in Ireland
Great Taste Award winner
Oyl started with one founder, one vision, and a product that actually works. OYLOS is the infrastructure that makes sure that vision scales without burning out the person driving it.